Understand what are UTM tags and how to properly implement them.
Table of Contents
<aside> 💡 This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.
URL generic syntax
Every URL conforms to a generic syntax that consists of a hierarchical sequence of 5 components:
URI = scheme:[//authority]path[?querystring][#fragment]
URL = protocol:[//hostname]/path/filename[?querystring][fragment]
URL allowed characters
A URL is composed from a limited set of characters belonging to the US-ASCII character set. These characters include:
URL restricted characters
Some characters are not allowed to be placed directly within URLs: