Have an easy-to-understand recap on the different uses of URL shorteners.
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What is a URL shorteners?
URL shortening is a technique used to make a URL substantially shorter and still send the visitor to the required page. This is achieved by using a redirect which links to the web page that has a long URL.
Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.