Growthub Modular Creative OS Framework.

https://www.instagram.com/reel/DUieMXUEty_/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==

Phase 1: The Strategic Foundation (Human + Strategy)

Before production begins, we anchor the creative to fixed variables to ensure enterprise-level approval and alignment.

• The Creative Strategy Hub: The central source of truth for early stage approvals / feedback gathering / creative briefs/
  • Core Personas: Define the 2–3 immutable personas per brand. (Note: These rarely change).
  • Awareness Mapping: Map each persona to their current Stage of Awareness (Unaware $\to$ Most Aware).
  • Messaging Matrix: Document specific pain points, desires, language, and tone for each persona.
• Client Artifacts:
  • Gamma Board & Audit: Sets the baseline and expectations.
  • GH/Figma Content Board: For inspiration and feedback loops.
  • Creative Brief Work
  • etc

Phase 2: The Modular Architecture ( "LEGO Blocks" Ads System)

Instead of building "ads," we build components based on this Alex H methodology.

• Component A: Hooks (High Volume)

  • Target: Aim for high variance (up to 50 ideas).
  • Sources: Winning hooks (historical), Organic content, Competitor analysis, Platform libraries.
  • Mapping: Assign specific hooks to specific Levels of Awareness.

• Component B: Middles/Meat (The Value)

  • Target: 3–5 core variations per batch.

  • Formats: Demonstration, Testimonial, Educational, Story, Faceless.