Part 1: Push Notifications - Make My Trip, Nykaa and Netflix

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/64c230e7-3bc0-4ed6-9331-95be228952d5/26d308d1-9cab-451a-9e67-b13c2cd5f5d6/images.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/64c230e7-3bc0-4ed6-9331-95be228952d5/26d308d1-9cab-451a-9e67-b13c2cd5f5d6/images.png" width="40px" /> Make My Trip

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• Brand Personality - Make My Trip has a vibrant and dynamic personality as the brand exudes energy, excitement, and a zest for life. MMT is reliable, trustworthy as a dependable companion and friendly and approachable making customers feel like they have a travel-savvy friend guiding them. The brand is always introducing new features and solutions to enhance the customer experience and appeals to thrill-seekers and those who crave new experiences, encouraging a sense of adventure in travel thus making it innovative and adventurous.
• Tone of Voice - Conversational, enthusiastic, clear, inspirational.
• Customer Persona

Push Notification

• Title - Your escape is officially confirmed!
• Sub-Copy - Hi AJ, Enjoy a memorable solo trip to Goa with an exclusive FLAT 30% OFF!
• CTA - View / Ignore / Cancel

Email Copy

• Subject Line - Looking for a perfect getaway to celebrate love?
• Body Copy - Hey AJ, ****

The perfect Valentine's Escape: Goa awaits you!

Celebrate love with our special romantic couple's packages. Limited offer!