1- You send VCL only, which shows the way you work, portfolio, your body language and your approach to solving clients’s problem. it is usually general so that we can leverage it and send it to all clients.

2- Workflow and specific portfolio: Here you explain how you will do the work, and you think as if you have won the job.

3- VCL + written cover letter

4- VCL + Offers + workflow/portfolio/testimonials

5- Results + proof + workflow ( CTA )

Track data, like which cover letter is gettin gviews , if a particular cover letter is not getting views , change it. track it.

use technical terminologies like high click through rate, average watch time etc which shows result-based approach not generic like engagement, etc.

sometimes clients have branded kit and sometines not, they can customize ours or give theri own. Branded kit has colors, fonts

put client testimonials before portfolio so that the client can watch other angrez talking about you.

treat the clients business as if it were your own.

cover letter 6 is the latest one which they are using

always add specifics in hooks not generic words like great, engagement , clean etc.

for FAQs, you can reply with text/video. and show the results through VCL.

do not say “I run agencies” rather say, “i have worked with several agencies and …”

customize the cover letters with hooks for every client and also customize FAQs part so that it look specifically for that client only.

show them results

show them you are different - kam paise charge karte ho, jaldi kaam karte ho, strategy dikhao

show them past clients,

show them charts in Miro

mention all the green flags in the start like what do the client get by hiring you.

kabhi bhi kisi se bhi baat kar rahe ho, tou hamesha uske faide ki baat karo. like if you are recording VCL, tell the client what does he/she get with watching this loom, if you start talking about yourself … noone care who you are, they care what you can do for them, you can tell about yourslef smartly in a subtle mannaer.