Context & Insights

| Business Insight | Market Opportunity

Startup Goal

| Rapid growth in Vietnam's EdTech sector, driven by young population and strong cultural priority on education.

EdTech market $3.6 billion in 2024; projected to grow at CAGR 12-13%, reaching higher values by 2030.Online education/tutoring segment: $365 million in 2024, growing at 11-13% annually, with strong demand for personalized matching and management tools in K-12 exam prep and English.

Establishes TutorOS as a pioneer in tutor-student matching and digital teaching support in Vietnam's EdTech landscape, with 3 focus objectives:

User Problems | - Demand Side (Students & Parents): Primarily K-12 students (grades 6–12, 15-18 million nationwide in 2025) and their parents in urban areas. Focus on middle-class families with high education budgets (20–38% of household income). Also includes higher ed students (2-3 million).

Students & Parents struggle to find reliable tutors who perfectly match subject, level, teaching style, location, and schedule. need effective, personalized tutoring that delivers clear progress and value for the high investment. but face unreliable searches, lack of transparent tutor quality, inconsistent progress tracking, and constant uncertainty about whether the extra lessons are really working.

Tutors struggle to attract and keep enough matching students in a highly competitive market. need simple, powerful tools to find the right students, manage their teaching business efficiently, and prove their impact to build long-term relationships. but rely on manual, time-consuming processes for student acquisition, scheduling, payments, attendance, lesson planning, material sharing, and performance tracking. |

Product Solution

A straightforward web platform that quickly connects students/parents with the right tutors and gives tutors simple tools to manage teaching and grow

Address biggest pain points:

Core feature

| For Students & Parents | • Smart matching: Input subject, grade, goals, time/location preferences → get ranked, best-fit tutors instantly • Transparent tutor profiles: Verified info, reviews, success stories, teaching style, rates • Easy booking + progress tracking: Schedule sessions, view session notes, homework, and improvement charts | | --- | --- | | For Tutors | • Get matched with students who need your expertise; accept requests fast • All-in-one dashboard: Calendar, automated reminders, lesson planner, file sharing, attendance & progress notes • Earnings & student management: Clear payout overview, simple analytics to track performance and retain students | | Shared Features | • In-app messaging and video call support • Ratings, reviews, and basic safety checks (ID verification, moderation) |

Objective & Success Metrics

Product Goal Build and launch TutorOS MVP to validate product–market fit and establish a scalable foundation for tutor–student matching and management within 6 months.
Objective Design, build, and launch a fully functional TutorOS MVP that enables tutor–student matching, scheduling, and tutor operations management.

| Key Result | Successfully design, implement, and launch all 5 core product modules (matching, scheduling, tutor CRM, payments, learning analytics) with production-grade reliability | Achieve ≥100 registered students, ≥20 active tutors, and ≥200 completed tutoring sessions within 90 days post-launch | Maintain ≥40% 30-day student retention and ≥60% tutor activation rate during MVP phase. | | --- | --- | --- | --- | | Success Metrics | - Feature completion rate ≥ 95%

Requirements

REF User Story Requirement Priority (MoSCoW)
REQ1 As a new or returning user,
I want to quickly identify myself as a student or tutor and authenticate,
So that I can access role-specific features. - Display clear entry paths for Student Login and Tutor Login on landing page