Places like malls and airports are packed with yummy food, but grabbing a bit from here and there is a real chore—way too much walking (I’ve seen it). I just want to sit and laugh with my family or mates, not play delivery guy. Loads of us feel the same, wanting to chill, not chase. If I don’t bother, we’re stuck with one spot, no burgers from one place, no ice cream from another, even if my crew’s craving both. It’s a bummer for us, and shops miss out too a huge chunk customers walk away ‘cause it’s tough. My idea? Stick a QR code on the table: scan it, pick all the goodies in 5 minutes, pay once. Shops get more cash and we get to relax together.
<aside> 💡 Imagine this: You’re at Orion Mall or Hyderabad airport, belly rumbling, friends buzzing—food’s all around, but…
</aside>
Every stall’s got its own counter “65-90% of these joints run that way (JLL 2023 guess)” so if you want a burger from one brand and Dosa from another, you are legging it back and forth like a mad dog. It would take minimum 10-15 minutes just for one grab (I’ve seen it), and if your friends or family members want different dishes, you would roam around to grab all the dishes for minimum 35 minutes. Some spots jam it all into one big counter “15-35% do (JLL 2023 guess)” but then you are twiddling thumbs for 20 minutes when it’s packed “(QSR benchmarks)”, and that’s no picnic either. Either way, it’s a slog—your legs ache, your kid’s whinging for ice cream you didn’t grab, and you’re stuck with one boring pick if you give up.
Shops get stung too ”20-30% of sales (Dig Insights 2024)” You miss out, your friends miss out, and shops are left with empty tills ‘cause you’re not trekking over.
It’s a lose-lose: You(user) miss the good stuff, they(business) miss the cash.
Social proof
Google review of Phoenix Marketcity by Urvashi Dutta
Google review of Kora Food Street by Ksv B
Google review of Kora Food Street by Parthiban Chandrasekaran
User Survey findings
Who’re all stuck in this mess?