The Foundation: Separate Networking from Selling

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Key Insight: Separate networking campaigns from selling campaigns for maximum effectiveness.

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Why Separation Matters:

• Prevents campaigns from stopping when people respond nicely to connection requests
• Allows you to build relationships without immediate sales pressure
• Creates sustainable pipeline of warm prospects

Building Trust Over Time

1. Patience Pays Off
   • Don't rush to pitch after connecting
   • Let relationships develop naturally over weeks/months
   • Focus on prospects who could be interested in your services eventually
2. Respond to Every Interaction
   • Always respond when someone engages with your connection request
   • Consistent responsiveness is the foundation of building trust
3. Focus on Common Ground
   • Leverage shared geography, industry, or background
   • It's always easier to trust somebody who has something in common with you