Project Overview

Product: TruMeds

Industry: Healthcare / Online Pharmacy

Type: Client project

Role: Product Designer (UX + UI)

TruMeds is a healthcare e-commerce platform that enables users to purchase medicines online. Given the sensitive nature of healthcare products, the experience needs to prioritize trust, clarity, and ease of use, especially for users who may already be under stress.

This project focused on identifying usability and trust gaps in the existing experience and redesigning key flows to reduce friction and improve confidence during the purchase journey.

Why This Project Was Initiated

During initial reviews of the TruMeds platform, it became clear that while the product offered value in terms of pricing and accessibility, the user experience did not fully support the emotional and cognitive needs of healthcare users.

Early concerns included:

• Information overload during product discovery
• Unclear communication around medicines and substitutions
• Friction during checkout
• A lack of reassurance during critical decision points

The objective was not to radically change the product, but to make the experience feel safer, clearer, and easier to trust.

Problem Framing