<aside> ๐Ÿ’ก Everest travel agency has a large portfolio of tours across the world that people can book. They are looking to grow their customer base but donโ€™t know how to make sense of their data.

Jane as an agency manager, she find it very difficult to use the legacy management tool they currently have...and she needs to do a lot of manual work!

In this case study, I will walk you through my design process as a freelance product designer for Everest. ๐Ÿ‘‡

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Project overview:

B2B โ†’ Business management tool.

Role

UX Research, UX Design, and UI Design

Tools

Adobe XD, Sketch, Muzli, Custellence (for user journeys)

๐Ÿ—ฏ๏ธ The Problem

-Not being able to grow the customer base ****-No data visualization that enables someone at the travel company to visualize their tour bookings.

๐ŸŽฏ Goals

Build a management tool that enables the travel agency to grow its customer base, and to be able to use the available data in a meaningful way.

https://images.unsplash.com/photo-1461237439866-5a557710c921?ixlib=rb-1.2.1&q=85&fm=jpg&crop=entropy&cs=srgb&ixid=eyJhcHBfaWQiOjYzOTIxfQ

01 Understanding