Travel Tech Essentialist is a newsletter that seeks to shed some light to the present and to explore the new frontiers of travel. It is sent every two weeks to thousands of travel and technology professionals.

Audience

Geography

Europe: 54%

Americas: 36%

Asia and rest of the world: 10%

(Subscribers from 45 countries)

Who

Startups: 33%

Scale-ups: 23%

Large companies: 19%

SME: 15%

Venture Capital, Private Equity, Angels, Family Offices: 10%

Newsletter metrics

• Subscriber Open rate: Range between 45% and 65%.
• Total views, including shares, repeat opens and online views: 3 x subscribers.
• Click-through rate: 32% on average click at least on one link. Range between 25% and 42%.

Type of sponsorship

Only one sponsor per newsletter, positioned above the 1st story of the newsletter. Content consists of text of approximately 400 characters and a small image/logo. See examples in Travel Tech Essentialist past newsletters.