Timeline: 2021-2022
Role: Individual Contributor, Redesigning, End-to-End UX Design
As Team Lead UX Designer at Gameloft, I wore multiple hats and drove the entire redesign initiative. I wasn't just creating designs - I was orchestrating a complete digital transformation. My role extended from strategic planning to hands-on design work.
I spearheaded the research phase, conducting in-depth user research and market analysis. Working closely with our analytics team, I dove into user behavior data to understand how our visitors interacted with the site. The insights we gathered became the foundation for our design decisions.
Collaboration was key to our success. I worked hand-in-hand with:
One of my proudest achievements was introducing the Vivendi design system, which brought consistency and scalability to our digital presence. I led the responsive design implementation, ensuring our site worked flawlessly across all devices.
Throughout the project, I facilitated regular stakeholder meetings, ran design workshops, and managed the iterative design process. I also established our A/B testing framework, which helped us make data-driven design decisions.
Stepping into the role of Lead UX and Creative Designer at Gameloft, I faced an intriguing challenge. Here was this dynamic gaming powerhouse, creating cutting-edge mobile games for millions of players worldwide, yet their digital storefront was stuck in 2008. It was like finding a high-end gaming PC running Windows XP - the disconnect was jarring.
The existing website was a time capsule from an era before smartphones revolutionized gaming. Its dated interface, clunky navigation, and static design didn't just look old - it failed to capture what made Gameloft special in 2023. We had a website that was built when mobile gaming was in its infancy, trying to serve an audience that now expects seamless, app-like experiences.
What made this challenge particularly compelling was Gameloft's position in the industry. This wasn't just any gaming company - this was a pioneer in mobile gaming, known for pushing boundaries and setting trends. Their website needed to reflect this innovative spirit. It needed to speak to both casual mobile gamers looking for their next favorite game and potential business partners seeking collaboration opportunities.
The mission was clear: transform this digital presence into something that could showcase Gameloft's evolution as a company. We needed to create a platform that could excite a teenager downloading their first Gameloft game while simultaneously impressing a potential business partner. The website needed to be more than just modern - it needed to be forward-thinking, just like Gameloft itself.
Imagine walking into a modern gaming studio through a door from 2008 - that's how Gameloft's website felt to users. The disconnect was stark: cutting-edge games being showcased on an outdated platform. The website wasn't just showing its age; it was actively holding back the brand's ability to engage with its global audience and potential business partners.