Quality = f(K,P,t) function of Knowledge, Practice and a little talent

START with the EMPOWERMENT PROMISE - what is the learner going to get exchange for their TIME and ATTENTION.

CIRCLE the big ideas/themes - tell them, tell them what you told them and tell them what you told them you told them.

BUILD the FENCE around your ideas

VERBAL PUNCTUATION: enumerate the journey so learners, when their mind wanders can come back and join the conversation.

ASK them a Question → 7 seconds, is the amount of time to wait. DO NOT ask questions that are too easy, too broad, too hard. When you ask the question, their mind starts to process, don't make it painful for the audience.

Empathetic Mirroring - in what ways can you get these neurons firing? Professor Patrick Winston, MIT "More CHALK not SLIDES".

1 and only ONE Language processor → humans can't use more than one so do you want them to READ or LISTEN, they biologically can't do both.

5pt star - 1. Symbol 2. Slogan 3. Surprise 4. Salient idea 4. Story

What is the Language of CODES that the community (the reader/recipient) uses... 'speak their language'