Understanding where your traffic comes from, how users engage with your pages, and which landing pages drive the most acquisitions is the foundation of any data-driven growth strategy.
These are the very first reports you should start using post onboarding. Three pre-built, ready-to-use reports that give you a complete picture of your traffic performance without any setup. In this recipe, we'll walk you through each report, what every metric means, and how to turn the data into actionable insights.
All three reports are already created and pinned for quick access:
Purpose: Understand which channels are driving traffic to your website and their quality.
| Column | What It Tells You |
|---|---|
| Traffic Source | The channel that brought users to your site (Direct, Organic Social, Organic Search, Referral, etc.) |
| Sessions | Total number of visits from each source |
| Engaged Sessions | Sessions where users actively interacted with your site |
| Engagement Time per Session | Average time users from each source spent engaging |
| Revenue | Revenue attributed to each traffic source |
1. Identify Your Top Traffic Sources: Look at the Sessions column to see which channels drive the most visitors.
2. Evaluate Traffic Quality: High sessions don't always mean high-quality traffic. Compare:
3. Measure Revenue Impact: The Revenue column shows which sources convert best. A source with fewer sessions but higher revenue is more valuable than one with high traffic but low conversions.