A traction roadmap helps to effectively define, measure, and communicate progress to your internal and external stakeholders


Creating a traction roadmap is a 3 step process:

Start with a minimum success criteria goal

Determine your customer throughput rate

Test/refine your customer factory model

When we are doing the traction modeling, we are anchoring around problems, not solutions.

Given these problems that we think our customers have:

The goal constraint oftentimes shapes the kind of customers we go after.