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<aside> 💡 This template is what we use at onAutopilot.marketing as a system to instantly score and prioritizes any marketing idea we might have for our clients. This is inspired by Josh Pigford's post and by using it, you can focus on exactly the strategies that are most likely to bring you a return on your effort while minimizing costs and increasing impact.
<aside> 💡 Channels are given a score based on four parameters: Lead quality, Impact, Cost and Effort. Adjust those parameters based on your business nature, your skills and goals.
<aside> 💡 You can set multipliers to make a parameter more (or less) important in the table below. Do it based on which one has the most weight in your growth strategy today. ⚠️Only use integer numbers for multipliers.
Multipliers Reference Table