Most startups don’t fail because they can’t build a product.Most startups fail because they can’t get traction.

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but

Traction

is something else entirely.

As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.