Overall Feedback

• Strong belief in energy and drive of the team
• Good progress on investor discussions
• Belief in the potential of the problem, more work is needed on how the solution will come to life and the tension between original ‘That’s My Face’ idea and the more recent martech ‘channel scoring’ approach
• Feasibility of the build and to achieve reasonable unit economics is a question mark to be explored in DD

Focus Areas Leading up to IC:

• Greater clarity on Ideal Customer Profile and the specific solution

  • @Nadia

• Validate pricing model and WTP driving towards LoIs

  • @Nadia/Corey

• Outline unit economics of a seat / plan

  • Corey

• Clear 12 month milestones for product development and associated needs (e.g. additional headcount)

  • Corey

• Clarify product definition and problem framing for the different options (e.g. ad agencies vs PR agencies)

  • @Nadia will add this to the website

• Explore deeper understanding of team dynamics and commercial acumen

• Refine GTM strategy, particularly around channel scoring and market sizing

  Corey on GTM