Tracking Methods

Tracking users and events accurately is fundamental for understanding customer behavior, optimizing marketing strategies, and driving business growth. NotifyVisitors offers multiple methods to capture user data through different channels and integrations. Choosing the right method depends on your architecture, data needs, and infrastructure.

This guide helps you select the most suitable tracking method based on your business needs, infrastructure, and the type of user/event data collected, ensuring comprehensive, accurate, and actionable user insights.

Choosing Your Tracking Method: A Quick Guide

Method	Use Case	Latency
Client-Side SDKs	Tracking user interactions on your website or mobile app.	Real-time
Server-Side APIs	Tracking events that occur on your backend systems.	Real-time
Integrations	Importing data from third-party services like Branch or AppsFlyer, or via file uploads.	Batch
Warehouse Connectors	Syncing data from your existing data warehouse like Snowflake or Redshift.	Batch/Scheduled

1. Client Side SDKs

Client-side SDKs (Software Development Kits) are libraries that you install in your website or mobile application code. They are ideal for capturing user behavior directly from the user's device.

When to use Client-Side SDKs:

Tracking user interactions in real-time: Capture events like button clicks, page views, and form submissions as they happen.
Collecting device-level information: Automatically gather data such as device type, operating system, and location.
Easy implementation for front-end events: SDKs are often the quickest way for developers to start tracking basic user engagement.
Plugins for popular platforms: For no-code or low-code setup, use pre-built plugins for platforms like Shopify, Magento, WordPress, and more.

Examples

Ecommerce: Tracking product page views and cart additions to trigger personalized offers.
BFSI: Tracking loan application clicks or document uploads to optimize funnel completion.

Considerations

Client-side events can sometimes be blocked by ad blockers or browser privacy settings.
Implementation requires access to your application's codebase.

Advantages

Near real-time data capture.
Rich user context from client environment.