Working with publishers is fantastic because they are hardcore text workers. These people need a lot from their tools, in particular, they need a lot from the tools they use to edit and improve texts.
Typically this has been the realm of Microsoft Word. But there are very many reasons why we need to liberate the publishing world from this approach. I won’t list all the reasons here, but at the top of my personal list are the following:
Oh my… I was just getting started. I have to stop – the list is much longer and I’m not even sure I am really putting the most important issues at the top. The situation is that bad.
So… we need to liberate publishers, and (most other) humans, from this situation. So, what would be ideal? Well… imagine a situation where display semantics have a 100% reliable co-relation to the underlying structure of the document – so you could just look at a document and know it was well structured. Imagine a world where you, as a publisher, knew what stage the document was in your workflow without you (or your staff) having to send out emails to whoever has the latest version.. .imagine if you could ask staff to work on the document with the tools they need from anywhere in the world…. imagine if this situation was also customisable to the nth degree, that you could take control of your tools, own your tools, and that the tools where… wait for it…. free…
Interestingly, most publishers seem to think this is still crazy future-think. However, it is not so. We can do it.
The trick is for us to collaborate on open source products and to move beyond the idea that word processors belong to the desktop and everything online is just a text editor. We can’t fault people for thinking like that – it has largely been true. However at Coko, we are moving away from the idea of building web based text editors, and towards building web-based word processors.
This is an interesting proposition because web-based word processors are not exactly like the word processors you know today… what makes them different? That’s the subject for my next post on this topic!