Workflow:

• [x] GTM
• [x] Google Analytics
• [ ] API Creation

KPI Description:

• Scope

which are the most succesful queries thet bring traffic to the website

• Formula:
• Path: Click "Behaviour" under Reports, click "View all campaigns" under Sessions by Session source/medium table and scroll down to see source table.
• Breakdown

by county it's own list and then the list by city and postal code

Click "Home", scroll down and click "View Countries" under Users by Country table, scroll down to see the table. Click Country dropdown menu to select Region or City (no postal code). Click + icon next to Country dropdown menu, click Session Acquistion and click Session source/medium to add the source column to the table.

+county +Query list +city +postal code