Made by: @Louis Vieira **- Paid ads expert


Index:


➡️ 1. LinkedIn - Account Targeting


Targeting Capability:

<aside> 📰 Use CSV lists of company names and company domains to match against LinkedIn Pages and launch ads to those lists.

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Real Potential:

In a post-GDPR world, laser precision targeting is getting harder and harder, so marketeers have been conforming to spending more and more money to reach a less targeted audience.

However, on LinkedIn, with CSV lists you can upload a list of company names, and Linkedin will match those with the companies they have inside their platform.

After that, you can apply regular targeting, meaning you can laser-target Founders and Executives of your desired companies in an easy and GDPR-safe way.

This has a lot of potential by itself.

And the trick to stretch this targeting to its full potential is to get a list of every company you'd ever want to target.

And now I'll show you how to do just that.

I. Tools you'll need:

🛑 Note: These are paid products, with limited free functionalities.

<aside> 🛠 1. BuiltWith (Paid)

A website where you can find companies by the tech they use, amount spent in tech, and some traffic stats.

You can also download full lists of companies that are using certain technologies in CSV form.

2. Nerdy Data (Paid)

A website that crawls for code on the entire web.

Basically, it allows you to search for any code string and see what websites have it.

What's the potential here?

Both of these products are very to know what websites are using your competitors, or what websites would benefit from using your (much better) tech product.

If you run an agency, you can also use these services to find what companies you can sell your services to.

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