Mistake 1: Bad Product Market Fit

Most brand owners are so excited to launch their product but they didn’t analyze the market correctly and are stuck trying to make sales with a product that was destine to fail from the start.

Here is how I validate winning products.

  1. Make sure your product solves a problem(these product will sell themselves)
  2. Make sure your product can be sold as a subscription(This will make your brand compound)
  3. Make sure your product has healthy profit margins($35+)
  4. Check the search volume on google to understand how big your market is. (I use keywords everywhere chrome extension. I look for trends and high monthly search volume. Like the image below)

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  1. Then check the monthly visitors on your competitors(Using similar web chrome extension. This will show you the product is already working if they are getting good website visitors.)

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Mistake 2: No Backend

Most new brand just run ads to a product page and expect great results. While ignoring what actually makes a store profitable.

Heres what to do instead:

  1. Increase CVR(Conversion Rate). Ideally your conversion rate is 3%+. If it’s not follow this CRO(Conversion Rate Optimization) check list: 👉 Download CRO Check List Here
  2. Increase AOV(Average Order Value). You can do this by adding bundles, in-cart upsell, and post purchase upsells. Here are the best Shopify apps to do this: