Ten Tips and Tricks đŸȘ„

1. Be specific. The more specific you are the better the results you’ll get

<aside> 💡 instead of asking for a ‘social media post’ specify the platform ‘write me a tweet’ or ‘write a LinkedIN post’

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Here’s the difference (with Nationwide’s latest house price index as an example)

❌ Asking for a social media post đŸ„±

According to the latest research by Nationwide, house prices in the UK fell by 3.1% year-on-year in March, which marks the largest annual decline since July 2009. All regions saw a slowing in price growth in Q1, with most seeing small year-on-year falls. The West Midlands was the strongest performing region, while Scotland remained the weakest.

Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, stated, “It will be hard for the market to regain much momentum in the near term since consumer confidence remains weak and household budgets remain under pressure from high inflation. Housing affordability also remains stretched
”

✅ Asking for a tweet 🎉

🏠📉UK house prices down 3.1% YoY in March, marking the biggest annual decline since July 2009. All regions saw a slowdown in price growth in Q1, with most recording small YoY falls. The West Midlands was the best performing region, while Scotland remained the weakest. #housingmarket #UKpropertyprices #economy

2. Use sentences, paragraphs and format to control the length

Ellie’s not the best at counting words, but if you specific the number of sentences or paragraphs she’ll follow your instruction. She also understands the typical length of a blog vs a social media post, so if you tell her what platform you’re writing for she’ll adjust length accordingly.

You: Write 3 paragraphs for a short blog post on these insights:

or

You: Summarise this in a single sentence.

or

You: Give me ideas for email subject lines

<aside> 💡 Need more words? Reply with ‘Make it longer’ or ‘Add another paragraph’

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3. If you don’t like Ellie’s first attempt, ask her to change it

You can ask Ellie to change the insights, conclusion, narrative, anything! Maybe the article seems too bearish đŸ»? You can ask her to make it more positive on the outlook 🐂? Or ask for neutral if you want to land somewhere in-between.

You: Make this tweet about the prospects of buy to let investment more positive. 
Focus on the potential upside for investors.