About the Organization: Tooki Media is a public relations and digital marketing agency working with brands across the nonprofit, lifestyle, and fashion sectors. I joined as an intern, managing communications and digital content for three clients: an education focused nonprofit, a public personality, and a fashion brand. My work spans content strategy, editorial support, account management, and media relations.

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Visit the website Tooki Media: https://www.tookimedia.com/

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My responsibilities are:

  1. Develop content strategies, monthly calendars, and grid systems that align with each brand's objectives and audience.
  2. Manage social media accounts, ensuring consistent brand voice, audience engagement, and content performance across platforms.
  3. Edit editorial and blog content to strengthen storytelling and maintain brand consistency.
  4. Conduct media research and maintain press databases to support publicity and relationship-building efforts.
  5. Produce behind-the-scenes content and assist during creative shoots to extend campaigns across digital channels.
  6. Collaborate with designers, photographers, and account leads to execute campaigns and maintain cohesive brand communications.

Tools I Used

  1. Canva (for graphic design.)
  2. The entire Google Workspace (for daily correspondence management and administrative tasks.)
  3. Instagram edits & Capcut (for video editing.)

Gallery