Overview

"A founder in need is a founder indeed" is the spin that Together Fund gave to the famous proverb. The $85 million venture capital fund is founded by Girish, Manav, Shubham and Avinash, big-shots in their own fields. Cope hitched with them to create a website for them, that was as welcoming and prominent as the founders and the organization.

Together Fund

Industry: Venture Capital

Location: Bangalore

Key Outcome 1

Built a website that is a mixture of warm but serious tone

Key Outcome 2

Enhance a brand visual language that was already set

The Challenge

Have you ever come across confusing people? Hot and cold, mixed signals...you get the flow. That exactly was what we did NOT want the website to be. The brand needed to show that they are warm and friendly but they mean business. These were not people who were looking to chit-chat but rather have productive conversations and build a community that will serve a purpose.

The Approach

The Solution

To be able to sketch a personality to a brand, we first needed to understand if the brand in itself was a person, who is this brand going to be?

The archetype that was assumed was

70% The Everyman

15% Creator

15% Sage

So, what did this mean? The brand is your average friend, who is humble, friendly and authentic. But this person also had undertones of being creative and the ability to guide you.

Paint the town red

Well, not quite literally. The branding was already done but we were picky with the colours we were going for. With a lot of light and a lot of sunshine to the design, we kept the darker colours as the secondary colours.

Hello trends, here we come

We paid a lot of attention to making sure the website is modern and easy to use. We used soft gradients, minimal fonts, combined with an illustration style that made the whole site look like it's someone you'd want to look up to.

Humans, meet humans

We created human custom illustrations that delivered what we wanted, that is, a lot of human elements to the website. The illustrations were mostly of human characters and they gave just a friendly and upbeat vibe to the whole website.

We said no to code

We are big fans of no-code platforms and so we chose Webflow to build this site. We were to give a solution that was easy to maintain and simple to host, we knew no code was it.