Date Created: December 4, 2022
Tinder Interesting Key Facts
- “Matchbox” was Tinder’s original name. The founders then changed it into Tinder after consulting a thesaurus.
- The fire-like theme of the app came from the idea that it could create a spark that ignites the flame of romantic matches.
- Originally, Tinder was supposed to revolve around the click-based function. However, through Sean Rad and Jonathan Badeen, the function was evolved into a swipe-based feature featuring a deck of cards as the model.
- Jonathan Badeen got the idea of the swipe feature while cleaning a mirror.
- Tinder was the first online dating app to have the swipe feature.
- In 2014, Whitney Wolfe, former vice president and founder of Tinder, filed a sexual harassment and sex discrimination suit against Match Group, the parent company of Tinder.
- Whitney Wolfe left Tinder and founded Bumble, another online dating app.
- In 2016, there were 7.5 million Tinder swipes in India each day.
- Tinder established its first international office in India.
- 40% of U.S. college students prefer to use Tinder to find hookups and use Bumble to find their dating partner.
- Meanwhile, 50% of college students believe that there is no difference between Tinder and Bumble.
Sources: Biz Journals, CNBC, Scroll, Time
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Sources: CNBC, Linkedin, Global Dating Insight