Brent Tworetzky SVP Product, Peloton
Can you state your business engine in a simple sentence?
In a fast-moving digital world obsessed with innovation, what separates enduring product leaders from the rest isn’t trend-chasing—it’s mastery of the fundamentals. Drawing from over a decade of executive product leadership, Brent Tworetzky reveals the core principles that remain constant, even as tools, technologies, and customer behaviors evolve. From thinking like a business leader and reducing user friction, to knowing when to embrace or skip best practices, this talk offers a candid and actionable look at what it really takes to lead product teams that drive meaningful impact—regardless of what’s trending.
Brett relentlessly asked himself, “How could I have made more impact?”
His answers to that question resulted in four crucial lessons.
You need to focus on the problem that people are willing to pay for to solve.
Understand user → drive user value → meet business goals AND drive business impact
The problem is that you can spend too long building for your users without creating business value. You need to understand the users’ and your business’s needs.
If you can’t build a sustainable business, you can’t serve all your users in the long run.
The business engine is how you build a sustainable business.
Example: the business engine for Udacity: “advance careers through online courses that deliver job skills and valued credentials.”
Can you state your business engine in a simple sentence?