<aside> A Multi-Day Global Launch. Millions+ Leads Generated. 7-Figure Paid Media Campaign.

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Role: Senior Campaign Manager & Lead Acquisition Strategist Client: Tony Robbins & Dean Graziosi Channels: Paid Media • Email • Organic Social • Livestream Broadcasts Focus: Scalable full-funnel architecture, creative performance strategy, cross-functional execution systems

The Mission

25TTR-Tony by the Ocean-V1-9-16-2m-redo.mp4

Lead the launch of Time to Rise 2025 — a global virtual event designed to inspire and activate millions, and drive record-breaking registration at scale. My role? Architect the full-funnel strategy, oversee execution across 10+ departments, and guide a high-velocity, multi-million dollar campaign that stayed human, even while operating at massive scale.

How I Led This Launch

In my role as Senior Campaign Manager, I didn't just oversee assets — I worked with the CMO to drive the entire campaign system from top to bottom:

• Built the acquisition engine from scratch — funnel, strategy, messaging, and testing frameworks
• Directed $ 4.1 M+ in paid media, tracking performance daily and adapting on the fly
• Managed 300+ creative assets across paid, email, SMS, landing pages, and livestream promos
• Developed and executed a multi-week flight plan integrating 10+ internal and external teams
• Owned creative approvals and cross-channel messaging alignment to maintain speed and consistency
• Led real-time pacing, performance reporting, and mid-flight optimizations under compressed timelines

What Actually Drove Results

The biggest breakthroughs didn't come from polished studio edits — they came from authentic, unscripted moments:

• Tony is casually riffing in his car
• Sage has spontaneous, honest conversations
• Partners and creators telling the story their way

That's what converted — not the polished content, but the real moments.

Results at a Glance

• 1 M+ total registrants
• $ 4 M+ ad spend across platforms

• $5 blended CPL at scale

• 300+ assets deployed across channels
• 3%+ VIP conversion rate
• Highest engagement from raw, human-first video

What I’d Optimize Next Time

• Lock video shoots earlier — Filming ahead of the holiday window would reduce production pressure and give us more time for creative testing.
• Extend affiliate prep runway — Giving partners more lead time would improve alignment and increase early-stage amplification.
• Refine the offer —The messaging around “starting a business” could be more grounded and relatable to broaden appeal beyond entrepreneurial audiences.
• Introduce more visual variation — Changing up locations, wardrobe, and speaker styles would help sustain engagement in the creative over time.
• Stagger major launches more strategically — Avoiding overlap with other campaigns would protect attention and ad efficiency during the final sprint.

What Set This Campaign Apart

Time to Rise 2025 succeeded because we dropped the usual playbook. Instead of chasing hype, we focused on clarity, speed, and human connection:

• Used AI to accelerate testing — generating, refining, and deploying hooks and angles in hours, not days

• Built a rapid-fire refresh loop, rotating new creative every 48–72 hours to combat ad fatigue

  

• Aligned strategy with the sales and content teams so every ad, email, and asset worked toward the same goal

• Designed lightweight messaging systems that teams could execute quickly, even as volume increased

A Glimpse Inside the Machine

Screenshots from the systems, media, and assets I built for Time to Rise 2025.

TimeToRise2025Media Reel.mp4

This isn't a highlight reel — it's the behind-the-scenes infrastructure: campaign frameworks, creative approvals, content libraries, and launch systems that powered one of our biggest virtual events to date.

From kickoff decks to final deliverables, here's a visual journey through what I helped create, direct, and ship.

What I Bring to the Table

If you're leading a team (or a mission) that's scaling fast and needs marketing that delivers results — not just looks good in presentations — here's what I bring:

• Campaign leadership at a 7-figure scale, from concept to conversion
• Copy and content that sounds authentic, drives sales, and maintains brand integrity
• Systems that transform strategy into action — and action into sustained momentum
• Cross-functional alignment across marketing, creative, product, and sales teams

In short, I don't just build campaigns. I build clarity, consistency, and growth infrastructure that empowers teams to excel.

Want to see it in action? Upon request, I'll share real campaign assets, strategy documents, and performance metrics. Let's connect.