TikTok tends to suppress or “shadowban” content that includes certain words or phrases—especially if they relate to topics like health, money, violence, or anything remotely controversial. Here’s a breakdown of words you should avoid saying or typing (including in captions, on-screen text, and hashtags), along with alternatives you can use:

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1. Money & Business Terms

Avoid:

• Money
• Income
• Profit
• Salary
• Investment
• Side hustle
• Make $$$ / Get rich
• Passive income
• Financial freedom

Say Instead:

• “Digital income”