Title: TikTok&Douyin Publicity Program
Authors: 曹导, CarolW#8711
Date created and posted: 03/04/2021
The period of this program is about 3-5 months until the final launch of manned spacecraft in summer seasons; (After that, whether we will continue and how we should replan the program is to be determined)
The payment is monthly — $19,000 per month;
The main purpose is to expand the marketing.
At the moment when we can get BO ticket soon, we need more publicity at this stage than community design, web-dev, operation, etc.
We need to diversify our publicity channels, and Tiktok (and douyin in China) is a good window with huge traffic and high cost performance.
Operation: Video content plan and video projects initiation; account operation and traffic acquisition of Douyin and TIKTOK.
Advertising Director: Acting as the director of all videos such as commercial films and documentaries
Video making: Acting as a video editor, soundtrack recorder, and sound mixer
Copywriter: Responsible for copywriting of all video, advertising films, and documentaries Color matching/ T C: Serve as the color modulation of the video, as well as the output of special effects
This team will not only operate Tiktok and douyin, but also be responsible for broadcasting daily advertising material of moondao.
The broadcasting is presented in the form of video/copywriting/H5 and other ways. The following are the specific categories: