👋🏼 About Me

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Hi, I’m Sayed Mojeebal Rahman, a UX/UI and Website Designer based in Kuwait.

I have 3 years of experience designing thoughtful user-centered digital products - from early stage startups to established platforms.

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Project Overview

• Table of Contents

📃 Overview

Little bit about Tigbar

Tigbar is a social media platform built around short video content and fun challenges, targeting a Gen Z audience. The app needed a complete design overhaul to stay relevant, improve usability, and boost engagement.

The Challenge

The existing Tigbar app was functional but lacked a modern and intuitive user experience. Key problems included:

• User engagement was stagnant, and new user retention was low.
• The platform's UI felt outdated and cluttered, leading to a confusing user experience.
• It lacked a compelling reason for its Gen Z audience to return daily, falling behind competitors with more interactive and rewarding features.

The Solution

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I led the complete redesign of Tigbar, transforming the application's look and feel into a modern, intuitive, and visually appealing experience. The core of this redesign was the introduction of a new, gamified rewards system designed to drive daily engagement and foster a sense of community. This solution not only improved the app's aesthetics but also created a clear, value-driven reason for users to participate.

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🔍 Research

Conducting User Interviews

To understand the needs and pain points of Tigbar’s target audience, I conducted 6 short interviews with people aged 18–25. The sessions were informal but focused, each lasting around 10 to 15 minutes. Participants were recruited through my personal network and were already active users of short-video apps such as TikTok, Instagram Reels, and YouTube Shorts.