Client: Jordan Miller

Title: SaaS Founder | Growth Strategist

Target Outcome: Build authority, attract inbound leads, and establish a leadership voice in the B2B SaaS space.

Delivery Timeline: 72 hours

01. Brand Voice & Positioning

Tone: Analytical, Strategic, Direct

Positioning: A founder with deep insight into scalable systems, operations, and team leadership.

Brand Personality: Confident, Insightful, Action-Oriented

Persona Summary: Jordan leads with clarity and long-term thinking. His personal brand signals leadership maturity, credibility, and systems-level thinking.

02. Audience Archetype

Primary Audience:

• SaaS founders
• Startup advisors
• Growth marketers
• Early-stage investors

Psychographic Triggers:

• Efficiency
• Scalable growth
• Thought leadership
• Behind-the-scenes insights