Creative, proactive, and ambitious graduate with first-class honours in Media and Communication from Loughborough University. Alongside experience in paid social media advertising, I specialize in content creation, with a proven ability to craft engaging content that drives audience growth and interaction. My degree has equipped me with quantitative reasoning and data analysis skills. I have 5 years experience in video editing, image editing and visual storytelling. My previous roles have honed soft skills in project management, allowing me to successfully lead projects and work with diverse teams. These roles have developed my skills in leadership, team management, and problem-solving, enabling me to deliver impactful results in fast-paced, collaborative environments.
I currently work as a Marketing Manager and Content Specialist at *Knowness,* an e-learning platform for students. I coordinate and schedule all the social media posts for the Knowness profile across all platforms (YouTube, Instagram, TikTok, Facebook, X, Linkedin and Spotify) and create original content promoting learning and education.
https://www.tiktok.com/@knownessapp/video/7199740661753482501
https://www.tiktok.com/@knownessapp/video/7237992408527555866
thisisgrant is a personal YouTube channel that has amassed 5,000+ subscribers and 500,000+ total views. It covers a wide range of content genres, from commentary, educational, personality driven and storytelling.
I enjoy making content that showcase my personality, humour and style, while simultaneously educating viewers in topics I am passionate in through my degree. Whether it is a personal narrative, a video essay or just a funny anecdote, I make sure the content I put out leaves a lasting impact on viewers.
I deliver my immediate opinions on the Spotify 2024 wrapped. The video has received 400,000+ views
https://www.youtube.com/watch?v=pecAGQkfDXs&pp=ygULdGhpc2lzZ3JhbnQ%3D
https://www.youtube.com/watch?v=Ew1FYKioAgg
In this video, I dive into the “performative male” trend through sociology and gender theory, looking at Erving Goffman’s idea of performance and Judith Butler’s concept of gender performativity.
I explain why I dislike KSI’s new song, and vlog my process of attempting to improve the song.
https://www.youtube.com/watch?v=Ru1fmC4q-ZA
https://www.youtube.com/watch?v=tWNW-IPLFu4
What Can I Do? is an original song written and composed by me, paired with a video that explores the theme of growing up and moving on.
Status Audio is an earbuds company that was looking to penetrate the gen-z market with their social media ads. After seeing my YouTube content, they reached out to me to create a series of short-form ads to be posted on their page.
I was given pointers to focus on their selling point on sound technology and audio quality. I had full creative freedom to add my own style, jokes and flair to the advertisement to attract young viewers.
Each ad was scripted, shot and edited by me and the project lasted a month per video.