WHEN REAL RACING 3, Electronic Arts' super-glossy simulation mobile game, was released worldwide in February, it was not met with warm fuzzies. This new racing game is FarmVille meets Formula 1. Players can play for free in bursts of roughly 30 minutes at a time, but then are asked to pay to "refuel" their car or repair busted parts. Those who pay can play more right away, but non-payers have to wait for a few hours before playing again.

*Life After Disc is a series exploring new development in digital gaming platforms, from app stores to browsers to downloadable console games.*Real Racing 3 is "a brilliant game crippled by EA’s greed," proclaimed the Penny Arcade Report. "Real Racing 3 is ruined by in-app purchases," said The Verge. The response from the critics was near-unanimous: EA is the worst, and so is Real Racing 3. So why is it the most popular game in the series yet?

Real Racing 3 has a near-perfect customer review average on the App Store, with over 30,000 five-star ratings from players. Only about 8.5 percent of players gave the game a negative review of one or two stars, and most seem to love it. In the first week after its launch, Real Racing 3 downloads surpassed those of both of its sequels combined. To put that in context, the original Real Racing has been on sale since 2009, and Real Racing 2 was released in December 2010. Both were multi-million sellers. Rage all you want: If over 90 percent of the people playing Real Racing 3 are happy, and the business model is successful, why would EA do anything differently? Real Racing 2 cost $2 million to develop over a period of 18 months, and often sold for as little as 99 cents.

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