Did you know that 80% of sales require at least five follow-ups? Most people give up after the first or second email, but that’s where you can stand out and win. A good follow-up isn’t just a reminder—it’s a chance to re-engage, add value, and show you’re serious about helping your prospect.

Why Follow-Ups Matter

People are busy. Your initial email might get buried, or they might mean to reply but forget. Following up ensures your offer stays on their radar and gives them another opportunity to engage.

The Follow-Up Framework

Here’s a proven formula for effective follow-ups:

1. Email 2: Light Reminder + Value Add

   • Subject Line: "Quick follow-up—[value point]"
   • Keep it short. Reference your first email, and add something valuable, like a case study or a quick tip.

   Example:

   "Hi [Name], just following up on my last email. I wanted to share a quick example of how we helped [similar company] improve [result]. Let me know if you'd like to see the details!"

2. Email 3: Ask for Feedback

   • Subject Line: "Did I miss the mark?"
   • Show you’re open to feedback. Ask if your timing or offer is off.

   Example:

   "Hey [Name], I wanted to make sure my last email wasn’t off-target. If this isn’t relevant for you, just let me know—I’d be happy to adjust or point you to someone else who can help!"

3. Email 4: Create Urgency or Scarcity

   • Subject Line: "Final slots this week"
   • Add a reason to act now. It could be limited availability, a special offer, or a deadline.

   Example:

   "Hi [Name], I have just a few slots open this week for quick calls. If you’re interested in learning how we can help [specific benefit], let me know!"

4. Email 5: The Break-Up Email

   • Subject Line: "Should I close your file?"
   • Give them an easy out but leave the door open for the future.

   Example:

   "Hi [Name], I haven’t heard back, so I’ll assume this isn’t the right time. If things change, feel free to reach out—I’d love to reconnect!"

Pro Tips for Better Follow-Ups

• Keep It Conversational: Avoid sounding pushy or robotic. Use a friendly tone that encourages engagement.
• Vary the Timing: Space your follow-ups a few days apart to avoid being annoying.
• Add Value Each Time: Share something new—a resource, insight, or quick win they can use.

Follow-Up Scripts That Work

Here are a few quick examples you can use right away:

• Re-Engagement: "Hi [Name], just bumping this to the top of your inbox—thought it might be helpful!"
• Value Add: "Hi [Name], I came across this [article/resource] and thought it might be relevant to your work at [Company]."