We’re not just in the business of transcription, we’re in the business of giving people their time back (whoa, that sounds corporate - just keep reading). Good Tape exists to remove the burden of manual transcription, so that our users can focus on the things that matter most. We’re not here to add more noise or clutter; we’re here to simplify, to streamline, and to make work easier. Our product is a direct reflection of who we are.

Our people come first. When Good Tape works well, it helps our users think clearly, communicate better, and use their time wisely. But none of this is possible without a strong internal culture—one that is built on trust, open communication, and a shared commitment to excellence. Just like any company, we have our hectic days (trust us, it happens). Deadlines close in, challenges arise, and sometimes, things don’t go as planned. That's ok. Even in those moments, the culture we’ve built shines through. We’ve created an environment where everyone feels supported, heard, and empowered to do their best work. This isn’t just about an AI tool. It’s about us as people.

No silos, no isolated departments, no one-man bands. What truly sets us apart at Good Tape is that we believe in and invest in the power of a united team. We’re a collective, working together toward a common vision: to make Good Tape the go-to tool for anyone who needs to transcribe their ideas quickly and efficiently. Whether you’re a developer, a marketer, or handling customer service, your role is vital to this mission. We don’t believe in rigid hierarchies. Instead, we break down walls, and create structures that support the vision. Everyone’s voice matters, and the best ideas can come from anywhere. You could be writing code and brainstorming a new marketing campaign, you can be doing customer service and sharing your thoughts on UX—the goal is the same: to help our users focus on their ideas, not their tools. We collaborate. We work side by side, eat lunch together, spend time together, and share more than just work tasks - we share perspectives, ideas, and a common goal that if reached, will be life-changing for everyone in the team (Yihaw).

More than business talk. Our conversations go beyond product features or marketing metrics; we talk about the world we’re shaping, the people we’re helping, and the values we uphold. We are ambitious-driven by the idea that we can transform our surroundings. We set high standards for ourselves because we know our users depend on us to deliver quality, consistency, and simplicity. But ambition doesn’t mean burning out. We understand that life outside of work is just as important.

We believe in balance. You’re not just an employee at Good Tape; you’re a person with passions, relationships, and responsibilities outside of the office. A healthy team is a productive team. You don’t need to ask permission to take care of yourself—just do it. Whether it’s your mental health, your physical well-being, or just taking a day to recharge, we’ve got your back. And let’s be clear: This balance isn’t just nice to have, it’s essential for doing our best work.

Phew, that is a lot of manifesto …

Trust is foundational. The best ideas come from minds that are rested, bodies that are cared for, and people who feel supported. Flexibility isn’t a perk we hand out—it’s something we earn. We trust our team to be responsible, to meet their goals, and to communicate clearly when things go off track. Flexibility isn’t a one-size-fits-all benefit. It’s built on accountability. If you’re meeting your targets and communicating transparently, then yes—you’ve earned the option to work from wherever you need to be, whether that’s at home, in a coffee shop, or halfway around the world. We’ve designed this company to accommodate remote days and flexible hours, but it’s a system based on mutual trust and communication. But flexibility can never come at a cost to the team. If someone is relying on you, it’s your responsibility to be available. Want to work from home? Great, but plan ahead. Communicate with your team. Make sure no one is left in the dark. This isn’t just about autonomy —it’s about trusting each other to deliver, no matter where we are.

We believe in radical candor. Honest, open communication, no matter how tough or vulnerable the conversation might be. Feedback isn’t a luxury at Good Tape; it’s a requirement. We believe that to get better, we have to talk about the things that aren’t working. We address issues before they become problems, and we celebrate successes as a team. Feedback isn’t something that only flows from the top down. Whether you’re giving feedback to a colleague, a manager, or even the CEO, it’s expected. We know that constructive criticism helps us grow, both as individuals and as a company. When we receive feedback, we listen with intent, knowing that every piece of input – no matter how difficult to hear—can help us improve.

If you’re not sure about something, ask. If you think something could be better—say it. We’re not here to tiptoe around problems or let misunderstandings fester. We nip it in the bud (side note: for the longest time, Lasse thought it was nip it in the butt) because we believe in transparency and in creating an environment where everyone feels heard. Behind the AI, we’re real human beings. We have lives outside of work— families, hobbies, passions, and dreams. And we believe that a company is only as strong as its people. We believe that personal and professional growth go hand in hand.

We believe in ongoing learning. Not just to improve job performance, but because learning is what keeps us curious, engaged, and forward-thinking. Everyone at Good Tape is responsible for their own development, but the company is equally committed to supporting that journey. Whether you want to develop new skills, take on new responsibilities, or explore different parts of the business, we’re here to help you grow with us. We all have a part to play in shaping the future of Good Tape, and part of that is ensuring that we are always learning, always growing, and always striving to be better.

Everything we do at Good Tape is driven by our values: trust, openness, collaboration, and accountability. These values aren’t just words—they guide every decision we make, every interaction we have, and every product we build. We don’t cut corners. We don’t settle for “good enough.” We aim to create something extraordinary—for our users, for ourselves, and for each other. And we believe that by sticking to our values, we can achieve that.