The most important parts of your Email is your offer + CTA
Have a bad offer and you’ll get no sales, have a poor CTA and you will never convert as many buyers as you could have
Before I get into it, if you’re an ecom brand owner and want to add 30%+ to your revenue with Email Marketing, talk with me here
→ https://calendly.com/nestemailmarketing/ac?month=2023-04
I won’t go deep into this as many of you probably already know what CTA’s are
CTAs basically just tell people what to do next. They’re a button that people can press to send them where you want them to go after your email
If you want the customer to make a purchase your CTA will be something like “Order now”, “Yes, I want one!” or “Buy at 20% off”
Omnisend did a study last BFCM. They used over 229 million emails from brands to analyze how many CTAs is best to use in an email
Having 2-3 CTAs per email had the best results → but note that there were a lot more campaigns sent using 1 CTA. Meaning if an equal number of emails were sent for each number of CTAs the results may have been different