Follow this easy checklist to embed content into your studio’s DNA

1. Pre-Launch Narrative

• [ ] Define the studio’s content thesis (what stories you will always tell).
• [ ] Write a “Why Now?” statement for every new venture.
• [ ] Produce a draft launch blog before code is written.
• [ ] Create a founder’s voice guide (tone, style, values).

2. Awareness Infrastructure

• [ ] Build a content pod (writer, designer, distribution lead).
• [ ] Set up a studio-wide content calendar (weekly themes, monthly anchors).
• [ ] Create shared templates: pitch decks, case studies, one-pagers.
• [ ] Launch a studio newsletter highlighting portfolio progress.

3. Distribution Playbook

• [ ] Identify 3 primary distribution channels (LinkedIn, X, YouTube, newsletter).
• [ ] Create a syndication routine (every asset is reused 3–5 times).
• [ ] Track content reach + engagement weekly.
• [ ] Build relationships with media outlets and niche publishers.

4. Portfolio Integration

• [ ] Require each venture to publish a launch blog and “why we exist” post.
• [ ] Run quarterly storytelling workshops with portfolio founders.
• [ ] Share content playbooks across ventures to avoid reinvention.