The 1-2 sentence cold email that makes prospects think you're a customer (not a vendor)
[Name]—do you still [core service/product they offer]?
[Name], any chance your team is still [taking new clients/accepting projects/offering X service] for [time period]?
(If so, I might have [an idea/a project/something] for you)
Quick question—are you guys still [doing X/offering Y/working with Z industry]?
Simple: Make your cold email sound like it came from a customer, not a vendor.
Instead of "I'd love to connect and share insights about how we help companies like yours..." you sound like someone asking about their services.
The psychology: People respond to potential customers differently than salespeople. When someone thinks you might be interested in buying, they reply almost automatically.
The result: Higher reply rates, and responses that actually start conversations instead of objections.
Peter—do you still rent out cranes?
💰 Result: