60% Reply Rate

The "Specific Value Exchange" LinkedIn Format

[First Name], I noticed your work in [specific aspect of their business].

As a [your role] specializing in [your unique expertise], I help [target audience] achieve [specific outcome].

Would you be interested in exploring a referral partnership where we connect our clients to [specific complementary services]?

How To Use This Format Effectively:

1. Show observation: Begin by referencing something specific about their business
2. Define your value: Clearly state what you do and who you help
3. Propose specific collaboration: Outline exactly how you envision working together
4. Keep it under 50 words: Brief enough to read in under 10 seconds
5. Use active language: Phrases like "help achieve" and "exploring" create momentum
6. Focus on client benefit: Frame the partnership around how it helps each other's clients

Examples:

For a Business Coach:

Sarah, I noticed your focus on helping women entrepreneurs scale their businesses.

As a financial strategist specializing in cash flow optimization, I help growing businesses improve profitability by 20-30% within six months.

Would you be interested in exploring a referral partnership where we connect our clients to complementary growth and financial services?

For a Web Developer:

Marcus, I noticed your excellent SEO work for B2B tech companies.

As a web developer specializing in high-conversion site architecture, I help SaaS companies achieve 40%+ improvements in lead generation.