Find assets & guidelines for use of the Startup Shell brand here.
One sentence description
Startup Shell is a student-run startup incubator and coworking space at the University of Maryland.
Messaging
Startup Shell conveys a strong message of learning through collaboration and self-exploration. The ventures in Startup Shell are of the same caliber of ventures in any other incubator around the country.
Catchphrase
Build. Learn. Share.
Guidelines
The Startup Shell word mark should always be accompanied by the logo unless given express consent to use it without.
When the logo is accompanied with the word mark, the word mark should always be to the right of the logo. The word mark should never be in the logo, on top, underneath, or to the left.
The Startup Shell pictorial may be used without the word mark.
Please use common sense when pairing with backgrounds. There are a number of available images in the brand assets download.
Typography
Startup Shell uses Titillium Web. This font is available for free from Google Fonts. No other font may be used in conjunction with the logo. Any Startup Shell branded materials must use Titillium Web.
Colors
Startup Shell's primary color uses a specific red that works well on most mediums.
In the event red cannot be used, only use the white or black versions of the brand. Do not change the colors in any way.
Hex: #D74034
RGB: rgb(215,64,52)
DO:
DON'T:
All official Startup Shell email accounts will use the following signature for official communications. No color or embellishments are to be used.
First Name Last Name
Position
Startup Shell
###-###-#### | [email protected]
(Example)
Nicholas Bentley
Director of Resources
Startup Shell
(301) 405-0000 | [email protected]
*Members do not need to include a position as they do not have an official title.
