1. Craft Your Pitch

You're no stranger to pitching – you know that your pitch is your most powerful tool to enlist the support of prospective investors. Make your Wefunder pitch clear & compelling without embellishing.

Luckily, uploading your pitch deck quickens the whole process. More tips below.

Read pitches from companies similar to yours

Read our pitch guide

Watch our pitch video series (~18 min)

2. Secure Your Lead + Choose Your Terms

These details are important to iron out before you launch your fundraise!

  1. Lead Investor. For your Lead, choose someone who adds credibility to your raise. This could be an existing investor. Ideally, they put or have put €20-50k into your company.

    Pick someone you trust: they’ll act on behalf of all investors that come in through Wefunder.

  2. Terms. If you have recently raised (or are currently raising) from angels or VCs, it probably makes sense to match the terms of that fundraise. If it’s been a while since you last raised, the Wefunder raise can be structure either as a new standalone raise or as a bridge on your last round. We’re happy to discuss the details with you.

3. Raise Funds ****

It’s time to get those investments! Here are some tips on where to start.

  1. Email your networks. Create a "1st degree" network of personal and professional contacts – aim for 100-200 people. Give these a personalized touch if you’ve got the time! Templates here.
  2. Shout it from the (digital) rooftops. Which digital channels are your potential investors drawn to? Flood ‘em! Find channel-specific tips below. ****Just make sure your communications are fair, clear and not misleading, and are consistent with your Wefunder campaign materials. Include a link to your campaign page so investors know how to invest!
  3. Re-engage investors. Engaging directly with investors encourages community buy-in and helps you raise more capital. Engage them via automated drip email campaigns, frequent updates and answering questions.

Channel-Specific Tips

Case Studies

4. Secure the Funds

After you’ve hit your minimum funding target we can kickoff the closing process!

  1. Rolling Close. If you want to withdraw funds and keep your raise open, we can send you funds in a rolling close.