One of the biggest secrets behind our viral 17-word template is mobile optimization!

The 9-12 Word Preview Rule

This critical rule is what most LinkedIn prospectors miss:

"There's only so much real estate you have in terms of the subject line... You've got the subject line and then there's like two little lines in gray underneath there. That's all the real estate you have - like you have just those 9 to 12 words to get your point across."

Mobile Preview Optimization Checklist

• First 9-12 words must deliver complete value proposition
• Front-load with personalization + value hook
• Avoid starting with generic greetings
• Use short words for more characters in preview

Before/After Examples

❌ BEFORE (Poor Mobile Preview):

Hi there! My name is Alex and I'm reaching out because I saw your company is working on expanding into new markets. I wanted to...

This preview shows only a generic introduction.

✅ AFTER (Optimized Mobile Preview):

[Name], your market expansion plans align with our framework that helped [Company] grow 43% in 90 days. I'd love to...

This Preview contains complete value proposition.

📊 RESPONSE RATE OPTIMIZATION

Message Length Science

Based on analysis of 10,000+ LinkedIn messages that helped us achieve 20+ calls per week: