📢 Know someone who’s looking to show up in AI search?
Share this guide with them → The SaaS Marketer’s Guide to AI Search (2025)
Over the past few months, I’ve heard the same thing from SaaS & tech marketers over and over again:
“I have no idea how to get my company show up in AI search.”
You’re not alone. Most SaaS teams are flying blind right now. Traffic is slipping. AI Overviews are taking up more space in the SERPs. And nobody seems to have a clear, no-BS explanation of what’s actually happening - or how to respond.
To make matters worse, most SEO chatter either overcomplicates the topic or spins it into vague fear marketing. That’s not helpful.
Let’s be honest: no one in SaaS & tech has the time and interest to decode Google’s every move or figure out how LLMs are choosing which brands to cite in their responses. And yet, not adapting means one thing:
👉 You’ll end up paying more and more for leads as your competitors will start overtaking you in LLM results
But here’s the good news: AI search isn’t a black box (or, at least, not entirely).
If you understand how it works - and make a few smart adjustments to your content - you’ll be ahead of most competitors. This isn’t about reinventing SEO. It’s about evolving it.
Google themselves have updated its Search Essential Guidelines to address growing concerns for AI visibility:
✅ Want to make this easier to action?
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Grab the Notion checklist version of this playbook and start applying it to 5 pages this week.
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