https://vimeo.com/1099234802?share=copy
CPC (Cost Per Click): I want to see the CPC below $1.50. If it's above $1.50, test new creatives.
CTR (Click-Through Rate): I aim for a CTR of 1.5% or higher. If it's below 1.5%, test new creatives. (Unless you're getting profitable purchases)
ATC (Add To Cart): I want to see 1 add to cart for every $10 spent. If you're not being added to carts, it's likely a problem with the website, product, or offer.
CPA (Cost Per Result): Ideally, you want to see your cost per result lower than your break-even price. When you run bundles, you should get more profit. So, I look at my ROAS to dictate my profit. If your CPA is above your breakeven by more than $10, kill that ad.
ROAS (Return On Ad Spent): This data point will dictate your profitability. First, calculate your break-even ROAS with this equation. ✅ Break-even ROAS = Selling Price / (Selling Price - Cost of Goods). If your ROAS is above your break-even ROAS, you're profitable.
If an ad or ad set has spent $30 without generating any add-to-cart or purchases, kill it.
If your ROAS is below your break-even ROAS after 3 days, kill it.
If the CPC is exceptionally high and the CTR is low after spending $10, kill it.
Double your budget every 48-72 hours, and you're profitable.