Your conversion experts optimized your funnel into mediocrity.
Your creative strategist handed you angles pulled from the same swipe file every other brand in your category is using.
And the whole time, your competitors with worse products are scaling past you.
Your copy isn't broken because the words are bad…
It's broken because it's solving the wrong problem for the wrong people.
Hi. I'm David.
I'm the copywriter and creative strategist that Alex Fedotoff (Ecommerce Scaling Secrets), Matt Orlic (Ecomm Architects), and Matt Stafford (Build, Grow, Scale) trust to coach inside their ecommerce communities.
Ad creative, advertorials, emails, front to back strategy.
Over $100M in tracked ecom sales through my copy and strategies.
In 30 minutes, I'll find the specific blockers killing your conversions right now.
Most brands I speak to are sitting on a good product with broken messaging.
They've tested angles, hired agencies, spent on creative... and they're still stuck. The reason is almost always one of five things…
❌ The wrong desire driving the creative. ❌ A belief in the market that nobody's breaking. ❌ Emotional triggers that are missing from every ad. ❌ Creative that looks different but says the same thing. ❌ Or no system to learn from what's already been spent.
Those five things are the backbone of my DRIVE system.
It's the same process behind every result on this page. On the call, I'll show you which ones are holding you back and how DRIVE fixes them.
Beauty Device Brand. 40.57% CTR. Total Sales $12M+.
DISCOVER: Reviews revealed customers weren't skeptical. They'd decided they were the exception. "This works, just not for me."
REFRAME: Stopped selling benefits. Repositioned around biological response profiles. If it hasn't worked, it wasn't built for your skin type.
IGNITE: Led with self-recognition, not persuasion. The viewer identifies themselves before the pitch starts.
VARIATE: New angles built around subgroup identification instead of product claims.
EVOLVE: Winning angle ran profitably for months. Highest EPC in the account.
DISCOVER: Repeat buyers weren't trying to look better. They were trying not to slip. "I notice when I stop." That's not aspiration. That's regression avoidance.
REFRAME: Stopped positioning skincare as improvement. Repositioned it as maintenance of control. Not using it equals active decline.
IGNITE: Emails built around micro-lapses and what happens when you let standards drift. Not benefits. Not ingredients.
VARIATE: Complete tone of voice overhaul. Every email reinforced the same identity: you're the kind of man who doesn't let things slide.
EVOLVE: Revenue didn't just lift. It compounded. $1.26M total attributed revenue that month.
DISCOVER: Customers had tried everything and failed. They weren't confused about products. They'd lost trust in explanations. "Maybe it's inflammation... maybe it's muscular..." Every new solution was just another theory.
REFRAME: Didn't introduce another fix. Showed why every previous diagnosis was wrong at the category level. You haven't failed to find the right product. You've been solving the wrong type of problem.
IGNITE: Advertorials walked through the failure of common explanations step by step. Built the case before the product ever appeared.
VARIATE: Listicles and first-person stories instead of direct product ads. Education that felt like discovery, not selling.
EVOLVE: Buyers stopped asking "does this work?" and started asking "is this finally the right explanation?" 5+ ROAS across multiple products
https://drive.google.com/file/d/1gEIxcqGwRmDuEExKh0yPi81mdzQG6WYl/view?usp=drive_link
Alex Fedotoff has generated over $100M in ecommerce sales across his brands. He's seen every copywriter, every strategist, every agency.
He brought me in to write advertorial copy for his brands and then drafted me as a coach inside Ecommerce Scaling Secrets, where I work with 300+ brand owners doing $100K to $10M/month.
Alex doesn't bring people into his community unless they can deliver at the level his members expect.
https://drive.google.com/file/d/1pv48cgnI6-pxRS-KVXX3JsptokGoP6os/view?usp=drive_link
Alex Chen built Bright Sport into a $50M+ brand.
When he launched Winners Circle, he needed a funnel that could take a brand from nothing to real revenue fast. Not theoretically. Actually.
We built the funnel that took it from $0 to $1M+ in 6 months. Alex has access to every tool, every AI, every copywriter in the game. He still calls me.