Why 97% of LinkedIn Outreach Fails?

Most people think LinkedIn prospecting fails because of:

• ❌ Bad templates
• ❌ Wrong targeting
• ❌ Poor timing

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But the problem is - Human limitations in a machine-driven world.

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Let’s first understand the math:

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• Average sales rep sends 50 messages/day
• Manages 200+ conversations simultaneously
• Follows up inconsistently (studies show 80% never follow up past message 3)
• Loses context between conversations
• Burns out after 2-3 months of manual prospecting </aside>

Now, the money and time invested:

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• $50,000+ salary for a junior SDR
• $100,000+ for an experienced prospector
• 6+ months to see consistent results
• High turnover rates (average SDR tenure: 14 months) </aside>

Now let’s look at scaling it:

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• LinkedIn has 1B+ users
• Your TAM includes thousands of ideal prospects
• Manual outreach can only reach 0.1% of your market
• Agencies cherry-pick easy wins, ignore long-term nurturing </aside>