Step 1: The Foundation Setup

Goal: Identify your ideal connection profile

Target Criteria:

• Role: CEOs and Founders
• Location: Netherlands, UK, and Nordic countries (or your target regions)
• Connection Type: Second-degree connections ONLY
• Industry: Any (keep it broad initially)

Why This Works:

• Founders network with other founders naturally
• Geographic proximity increases relevance
• Second-degree = someone you both know

Step 2: Sales Navigator Filtering Process

Proven Filter Strategy:

1. Open Sales Navigator → People Search
2. Connection Filter:
   • Select "2nd connections" ONLY
   • Never target 1st or 3rd degree
3. Location Filters:
   • Netherlands
   • United Kingdom
   • Nordic countries (Sweden, Norway, Denmark, Finland)
   • Adjust based on your target market
4. Title Filters:
   • CEO
   • Founder
   • Co-founder
   • Managing Director
5. Company Size (Optional):
   • 10+ employees (filters out very early stage)
6. Industry:
   • Keep broad initially
   • Narrow down based on your niche later

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Pro Tip: Only target people where you can see the mutual connection. This gives you conversation starters.

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