Most sellers are missing 70% of their ideal prospects because they're searching for titles that simply don't exist anymore.

Real Example: A client was targeting "Head of Operations" and getting terrible response rates. When I manually checked his target companies, here's what I found:

• Person running operations: "Business Process Architect"
• Guy managing workflows: "Execution Excellence Lead"
• Woman optimizing systems: "Digital Transformation Manager"

None of them appeared in his "Head of Operations" search.